Mailchimp vs Getresponse Comparison – LEARNREALTIPS

It would have been hard to compare Mailchimp vs GetResponse in the past because Mailchimp focuses more on simple email marketing solutions than GetResponse does.

But in recent years, Mailchimp has stepped up its game and emerged as a serious rival to GetResponses. Despite the fact that each firm focuses on a slightly different demographic, it’s worth looking into which company has the best product for your needs.

If you’re looking for an email marketing service, you’ll want to take a closer look at GetResponse vs. Mailchimp.

What is Mailchimp?

As a well-known email marketing service, Mailchimp has been around since 2001 and offers a number of different pricing options, including one that is completely free for those just getting started. As a result, Mailchimp is the platform of choice for many people just getting started with email marketing. Because there’s nothing to lose, why not try it?

Mailchimp used to keep things simple, but they’ve recently expanded their offers and so have their prices. Some of their options have gone up in price because of all the new features they have.

What is GetResponse?

Take advantage of the expertise of GetResponse, which has been in business since 1998, making it one of the industry’s most experienced email marketing providers. The award-winning company prides itself on being one of the most user-friendly solutions for sending out email marketing campaigns, newsletters, online surveys, and autoresponders, among other things.

A variety of unique features, including the landing page creator, have made it the first choice for thousands of businesses throughout the world, with over a billion monthly users. According to them, their simple “drag and drop” email editor, a large selection of themes, and a variety of additional features all contribute to the success of a successful email campaign.

Let’s look at how the two marketing companies compare to each other.

Number of contacts

With GetResponse, you get basically the same service regardless of your subscription level, so the only real difference is in how many contacts you have available to use.

Mailchimp, on the other hand, limits access to some capabilities to paid users only. The level of their price system is determined in part by the number of contacts.

It’s a different story when it comes to calculating the overall number of contacts you’ll be charged for with Mailchimp, which includes both subscribers and unsubscribers. You’ll still be charged as though you had 1,000 members, even if 100 of them unsubscribe. In GetResponse’s estimation, that’s equivalent to 900 items.

Emails 

The number of emails you can send to your contacts each month has been capped at a certain amount by Mailchimp. Depending on the plan the company chooses, the upper limit might range from 10,000 to 3 million dollars.

Although it’s unlikely that many people will need to go above the maximum, many business owners would prefer not to have to think about it.

The number of emails you may send with GetResponse is unlimited, even if you’re on their entry-level account.

Customization and design

GetResponse and MailChimp both have a lot of design and customization options, like a lot of themes and stock photos.

GetResponse has always offered more than 500 email templates, but they’ve recently added 60 new templates that have been modernized because of complaints about their older designs. Most of them are responsive, which means they can be read on a variety of devices with ease.

Mailchimp has over a hundred different email templates to choose from, all in a variety of modern designs. Only the drag and drop templates are responsive, and they come in two flavors: drag and drop and traditional.

You’re not confined to using one of their pre-set templates with either company. Templates can be purchased from a third-party vendor and used in the system. Though Mailchimp does not offer this feature until you purchase at least the “standard” plan, you can use your own HTML code if you are a tech whiz.

Automation

The “set and forget” approach to automation in email marketing is only as good as the application you employ. Setting rules for when you send emails and newsletters allows you to automatically follow up with clients and keep them interested and connected.

There isn’t much difference between GetResponse and MailChimp when it comes to autoresponder features; both are outstanding and feature-rich.

Auto-sending an email can be triggered by a new subscriber, an email opens, click-throughs, completed purchases, visits to websites, and changes in user data on both platforms. The system can be set up to send an email in response to a customer deploying one of these triggers.

You can use a drip campaign or a flow chart to control automation in the GetResponse system. Sending emails with Mailchimp is easier because it has a template-based strategy. This means you can use pre-made email systems to tailor them to your subscribers.

Be aware that even if you’re on the most expensive plan, Mailchimp’s autoresponders won’t be accessible.

With GetResponse, you can see how all of your connections and triggers operate together, making it easy to plan your autoresponders. In order to understand how it all works, Mailchimp provides only a list of triggers.

Interface

Although usability takes precedence over aesthetics when designing an interface, having an intuitive user interface is still a plus. Using each of these email marketing tools will result in a distinct strategy.

Mailchimp, on the other hand, has a cleaner look with larger fonts and more whitespace. GetResponse, on the other hand, has a more typical user interface with more drop-down selections. Both are easy to use, have a clean interface, and have logical menu layouts.

Split Testing 

Split testing is a way to test out new ideas on a subset of your existing customers to see how they react. You can test a few versions on a small group of customers and then distribute the best one to the rest of your subscribers.

For any email marketing campaign, it’s a valuable tool for maintaining freshness and relevance in your targeted communications. GetResponse lets you try out a lot of different things, even if you only have one plan. You can do this even if you only have one plan.

Unless you’re on the most expensive plan, Mailchimp will allow you to split-test three alternative versions. GetResponse, on the other hand, does not have a native social media reporting feature.

Both GetResponse and Mailchimp have robust reporting capabilities that allow you to monitor the progress of your campaign. It is possible to track clicks, unsubscribes, e-commerce tracking options, and open rates, and you can get a better idea of your customers.

Forms and a Landing Page

It is possible to create forms in both Mailchimp and GetResponse, and then embed those forms on your website. Each, on the other hand, excels in a different area.

Getresponse offers a wider variety of template designs and more customization options than Constant Contact. Mailchimp’s pop-up forms are more sensitive to the type of device being used, making them a better fit for mobile users.

GetResponse’s landing pages are one of its best-known features. With any of their plans, you get access to a wide variety of landing page features, like split testing, timers, and even stock images.

It is true that Mailchimp now has landing pages in all of its plans, but they don’t have as many features as GetResponse. They don’t allow A/B testing and only have a limited number of layouts.

In the event that you want to develop a simple web page, Mailchimp provides a site design tool. All plans include it, which is a good start for most firms, but it’s not enough.

Extras

In order to get the most out of your service, you need to be able to customize it as much as possible, and this is where these companies come in.

A huge variety of different services, both small and large, are available for connection with Mailchimp and GetResponse, including PayPal and Facebook. GetResponse, on the other hand, relies heavily on a platform called Zapier to set up many of its integrations, whereas Mailchimp appears to be less imaginative.

In spite of this, functioning is unaffected. Integrations make it possible to use GetResponse or Mailchimp in a way that fits your needs and improves customer engagement.

Push notifications

Mailchimp does not have a “push notifications” option as GetResponse does.

Visitors to your site can choose to get browser-based alerts (notifications that can be sent to your site visitors in the future regardless of whatever website they are currently browsing) by using a short piece of code from GetResponse.

It is possible to send an automatic push notification to the subscriber’s browser 15 minutes after the subscriber clicks on a link in a promotional email.

This functionality is available on the “Max2” plan, for example.

Pricing

If you have fewer than 500 subscribers, you can use this free version of GetResponse. Free options are available for both GetResponse and MailChimp.A list of 500 subscribers can get an infinite number of emails from the GetResponse free plan.

There is no charge for Mailchimp’s hosting of a larger list, up to 2,000 subscribers. However, there is a monthly email limit of 10,000 subscribers (i.e., if you had 2,000 subscribers on your list, you could send 5 newsletters to it per month).

Both options are generous and ideal for users who only want to send emails to a certain group of recipients on a periodic basis.

Both free plans, however, include advertising in their emails, which, despite being modest, makes them appear less professional.

The free plans, on the other hand, don’t include all of the features you’d find on a subscription plan. Both services lack autoresponder capability, so you can only use them to send one-off emails with the free plans of GetResponse and Mailchimp. Despite this, Mailchimp has a more robust free plan than GetResponse.

Mailchimp does not allow you to use custom HTML in your emails, which is why GetResponse’s free plan is better than the free plan offered by Mailchimp.

In the end, both free plans are quite generous for what they are – tools to help you grow an audience and send basic newsletters. GetResponse’s features and send limits outweigh the advantages of Mailchimp’s list size which also gives you 30-day access to some premium features.

However, there’s no way to tell which of the other choices is the better deal. If you’re looking for value at the lower end of the pricing spectrum, Mailchimp is a better option, whereas GetResponse is a better option as your subscription level climbs.

But there are additional variables that can affect the price. “The fact that unsubscribed clients are included in Mailchimp’s list, for example, could mean that as time passes, you get less value from a cheaper package.

However, the following is the basic pricing:

Mailchimp has four pricing tiers to choose from.

• Free — a cut-down version of the product that works with a list of up to 2,000 subscribers

• Essential — starting at $11 per month to send emails to a list of up to 500 subscribers in size

• Standard — starting at $17 per month for a list of up to 500 subscribers in size

• Premium — starting at $299 per month for a list of up to 10,000 subscribers in size.

Getresponse also has six plans:

• Free —If you have fewer than 500 subscribers, you can use this free version of GetResponse, which also gives you 30-day access to some premium features.

• Basic — starting at $19 per month to send unlimited emails to up to 1,000 subscribers

• Plus — starting at $59 per month to send unlimited emails to 1,000 subscribers

• Professional — starting at $119 per month to send unlimited emails to 1,000 subscribers

• Max — custom pricing

• Max² — custom pricing.

Additionally, GetResponse offers discounts for purchasing a year’s subscription in advance, but there are no refunds if you change your mind.

No comparable discounts are available for Mailchimp.

Pros and Cons

Mailchimp

Pros

• Generous free plan for those starting out.
• Good range of templates and customization.
• Sleek design.
• Cheaper for small lists
• Two-factor authentication available
• Basic web tool included.

Cons

• Pay for unsubscribed contacts
• No landing page testing
• Not all features available on all plans

GetResponse

Pros

• free plan for those starting out
• High-quality landing pages with A/B testing
• 500+ professionally designed email templates
• Webinar marketing
• Advertised email deliverability of 99%
• Access to most features across every level of the plan
• Only charged for active subscribers
• No, send limits
• Host webinars
• Excellent marketing automation interface
• Discounts for paying annually

Cons

• Any duplicate contacts will count towards the monthly limit
• Limited CRM tools
• Some dated designs

GetResponse vs Mailchimp – which should you choose?

Both GetResponse and Mailchimp are geared toward different types of customers. In many ways, GetResponse’s service is better than that of Mailchimp, even though Mailchimp has more options.

Mailchimp may be a better option for users with a smaller customer base who are searching for a less expensive (or free) option while still providing excellent service.

When it comes down to it, it’s probably a matter of personal preference and whether or not you’re interested in a specific function (like a web page builder). Both offer free ways to try them out and see which is best for your business.

In general, though, there is a clear winner in the contest between GetResponse and MailChimp. In comparison to Mailchimp, GetResponse has a lot of advantages. For example, Mailchimp has limits on how many emails you can send and doesn’t remove people who have unsubscribed from their list.

If you’re looking to enhance consumer engagement and connection through email marketing, you can’t go wrong with either service. Trying them out is the best way to find out! Use the free trial to get started with email marketing.

You can also check out Top 8 Email Marketing Software